Initiating Coverage | 15 June 2015
Sector: Agri
Insecticides India
Bumper yield ahead!
Atul Mehra
(Atul.Mehra@MotilalOswal.com);+91 22 3982 5417
Niket Shah
(Niket.Shah@MotilalOswal.com); +91 22 3982 5426

Insecticides India
Contents: Insecticides India | Bumper yield ahead!
Summary ............................................................................................................. 3
Company overview ............................................................................................... 4
Branded formulations business: A success story .................................................... 7
Scaling up of existing brands and robust new product pipeline to drive growth and
market share gain................................................................................................. 8
Ramp-up of technicals to give fillip to growth...................................................... 11
Aggressive capex done; ramp-up on cards ........................................................... 12
Earnings to post 36% CAGR over FY15-17 ............................................................ 13
Valuation and view............................................................................................. 14
Key risks ............................................................................................................. 15
Management overview....................................................................................... 16
Industry overview .............................................................................................. 17
Financials and valuations .................................................................................... 18
Financials and valuations .................................................................................... 19
Our reports on Agri Sector .................................................................................. 20
Investors are advised to refer through disclosures made at the end of the Research Report.
Motilal Oswal research is available on
www.motilaloswal.com/Institutional-Equities,
Bloomberg, Thomson Reuters, Factset and S&P Capital.
15 June 2015
2

Insecticides India
Initiating Coverage | Sector: Agri
Insecticides India
BSE Sensex
26,425
S&P CNX
7,983
CMP: INR510
TP: INR800 (57%)
Buy
Bumper yield ahead!
Stock Info
Bloomberg
Equity Shares (m)
52-Week Range (INR)
1, 6, 12 Rel. Per (%)
M.Cap. (INR b)
M.Cap. (USD b)
AvgVal. INRm/Vol‘000
Free float (%)
Higher utilization to drive 36% EPS CAGR over FY15-17
INST IN
12.7
632/240
1/-14/85
6.2
0.1
43/62
25.3
Financial Snapshot (INR b)
2015 2016E 2017E
Y/E March
Sales
EBITDA
NP
EPS (INR)
EPS Gr (%)
BV/Sh (INR)
RoE (%)
RoCE (%)
P/E (x)
P/BV (x)
9.6
1.1
0.5
28.8
37.4
20.3
17.8
17.7
3.3
11.5
1.4
0.8
39.5
37.0
22.8
20.8
12.9
2.6
13.5
1.8
1.0
53.4
35.2
24.7
24.9
9.5
2.1
Insecticides India (INST) is amongst the top 10 Indian agrochemical companies and
commands ~7% market share. It has emerged as a strong player in the branded
formulations market with a portfolio of 99 brands.
We expect strong growth, given its measures to ramp up revenues on existing
branded products, launch of new molecules, potential scaling up of technicals
business, and strong room to improve capacity utilization from ~65% currently.
We believe INST can post 18% revenue CAGR and 36% PAT CAGR over FY15-17
along with strong FCF generation (INR1.4b over FY15-17) and significant
improvement in return ratios (RoCE and RoE to improve from 17.8% and 20.3% to
24.9% and 24.7%, respectively, over FY15-17. Initiate with a ‘Buy’.
Focus on ‘Navratna’ and ‘Super 11’ brands to drive growth and margins
INST has built a strong portfolio of 99 brands in its branded formulations
business (77% of total revenues) through a) acquisitions, b) in-licensing
arrangements and c) reverse engineering. To drive better scale and improve
margins, the management’s focus has been on portfolio consolidation over the
last three years, (focusing on Top 20 Brands, which are amongst the Top 3
brands in their respective categories and command 500bp higher margins than
the rest of the brand portfolio). Going forward, we expect reduction in number
of brands to 75, taking the revenue contribution from the top 20 brands to
~80%. Within the top 20 brands, we expect growth to be led by recently
launched in-licensed brands—‘Hakama’ and ‘Pulsar’, which have completed the
free sampling and promotion stages and are now ready for scale-up.
153.8 192.6 240.9
Shareholding pattern (%)
As on
Mar-15 Dec-14 Mar-14
Promoter
74.7
74.7
74.7
DII
6.6
6.5
5.3
FII
4.1
4.1
1.2
Others
14.6
14.7
18.8
FII Includes depository receipts
Stock Performance (1-year)
Insecticides India
Sensex - Rebased
700
575
450
325
200
Capacity utilization ramp-up to drive FCF generation and return ratios
INST commissioned INR2.5b capex (which will deliver an asset turnover of ~4x)
over FY11-15. Initially, the technical facility at Dahej faced teething problems
after commissioning, which impacted margins in FY14. However, INST overcame
those problems and ensured higher utilization (51% in FY15) at the facility. We
believe with the current product mix and price levels, INST can potentially
generate revenues of INR18b from the current capacities (as against INR9.2b in
FY15) requiring minimal capex going forward.
Valuation and view
Given its measures to ramp up revenues on existing branded products, launch of
new molecules, scale up of technicals business, and strong room to improve
capacity utilization from 65% currently, we believe INST can post 18% revenue
CAGR and 36% PAT CAGR over FY15-17 along with strong FCF generation
(INR1.4b over FY15-17) with significant improvement in return ratios (RoCE and
RoE to improve from 17.8% and 20.3% to 24.9% and 24.7%, respectively, over
FY15-17). We believe valuations at 12.9x FY16 and 9.5x FY17 are attractive as
compared with peer group average of 26x FY16 and 21x FY17, warranting a re-
rating. We initiate coverage with a ‘Buy’ rating with a PT of INR800 (15x FY17).
3
15 June 2015

Insecticides India
Company overview
Insecticides: Evolved into an integrated manufacturer from a trading outfit
Insecticides (India) Limited (INST) is amongst the top 10 Indian agrochemical
companies, with almost 7% market share of the Indian agrochemical market. The
company was incorporated in 1996 and was involved only in trading of
agrochemicals in the country till 2002. In 2002, it started manufacturing operations
by commissioning its first formulation facility in Chopanki (Rajasthan). It currently
operates four manufacturing plants with an overall formulation capacity of 57,080
MT and technical capacity of 13,800 MT. INST has 5 Formulations & 2 Technicals
facilities at Chopanki (Rajasthan), Samba (J&K), Udhampur (J&K) and Dahej
(Gujarat).
Branded formulations account for 77% of revenues
INST caters to the insecticide, herbicide, fungicide & PGRs segments; it has a varied
portfolio of 99 formulations, 18 technicals and 350+ SKUs. It derives 63% of its
revenues from insecticides, 25% from herbicides, 10% from fungicides and 2% from
plant growth nutrients. Branded formulations form 77% of revenues, technicals 13%
and bulk formulations form the balance 10%. Domestic market accounts for 95% of
the sales. B2C sales account for 77% of the total sales and B2B sales 23%. The
company has a successful brand portfolio, with a track record of turning around
acquired off-shelf brands into market leaders.
Exhibit 1: Insecticides form 63% of revenues
Exhibit 2: Branded formulations form 77% of revenues
Technicals,
13%
Branded
formu-
lations, 77%
Fungicides,
10%
Source: Company, MOSL
Source: Company, MOSL
Herbicides,
25%
Insecticides
, 63%
Plant
growth
nutrients,
2%
Bulk
formulation
s, 10%
Exhibit 3: B2C sales form 77% of total revenues
B2B sales, 23%
B2C sales, 77%
Source: Company, MOSL
15 June 2015
4

Insecticides India
Acquisitions, In-licensing and R&D have driven product expansions
INST initially built its product portfolio via acquisitions such as Mantari from
Ranbaxy Group and Monosil from Nocil. It also has international tie-ups with AMVAC
and Nissan Chemicals for brand licensing, marketing and distribution rights. Besides
acquired and in-licensed brands, INST over the years created its own brands such as
Hijack, Selector, Strike, Flite 71, Victor, Monocil, Xplode, Lethal, Nayak, Sharp, Indan
4g, Super fighter, Aflatoon, Bravo, Titan, Metacil, Milstim, Mycoraja, Prime gold, and
Olympic. It primarily relied on reverse engineering off-patent products to create the
products behind these brands. It has an in-house R&D facility, accredited by NABL &
recognized by DSIR with 14 scientists, responsible for new product creation.
Navratnas (the top 9 brands) & Super 11 brands (the next top 11 brands) contribute
53% and 15%, respectively, to revenues of the total branded formulation sales; 60%
of the revenues of are from agrochemicals used for rice and cotton.
Exhibit 4: Key brands in each product category
Category
Insecticides
Herbicides
Fungicides
Plant growth nutrients
Brands
Thimet, Nuvan, Victor, Monocil, Xplode, Lethal, Nayak, Sharp, Indan 4g,
Super fighter, Aflatoon, Bravo, Titan, Metacil
Hakama, Hijack, Selector, Strike, Flite 71
Pulsor, Force 11, Care, Himil, Prism
Milstim, Mycoraja, Prime gold, Olympic
Source: Company, MOSL
Exhibit 5: Navratna products form 53% of branded sales
Pluto /
Flite, 1%
Xpload, 2%
Pulsor, 4%
Hakama,
4%
Hijack, 4%
Nuvan, 8%
Victor, 5%
Monocil,
7%
Lethal, 7%
Source: Company, MOSL
Exhibit 6: Super 11 products contribute 15% to branded sales
Phentom,
Avon Plus / 1%
Avone, 1%
Sargent, 1%
Selector /
Select, 1%
Super Star,
1%
Metro,
0%
Indan, 3%
Streptomil,
0%
Logo /
Gama, 3%
Thimet,
11%
Arrow, 1%
Sharp, 2%
Source: Company, MOSL
Exhibit 7: Wide portfolio of 99 formulations
Source: Company, MOSL
15 June 2015
5

Insecticides India
Strong distribution network
INST’s distribution network comprises over 5,000 distributors with pan-India
presence through 29 depots/branches. Its footprint spreads across major crop
producing regions, including Punjab, Haryana, Andhra Pradesh, Maharashtra, Uttar
Pradesh, Karnataka, Tamil Nadu, Bihar, Gujarat and Madhya Pradesh.
Exhibit 8: Pan-India distribution network
Exhibit 9: Key milestones
Source: Company, MOSL
15 June 2015
6

Insecticides India
Branded formulations business: A success story
Acquisitions, in-licensing and R&D have driven product expansions
INST has evolved into a strong player in the branded formulations business, led by
acquisitions of off-the-shelf brands and converting them into successful products
(Mantari acquisition from Ranbaxy Group and Monosil acquisition from Nocil).
INST complemented its acquisition strategy with in-licensing arrangements—acquiring
rights for ‘Thimet’ brand from AMVAC in 2006, Nuvan, Hakama and Pulsor brands
from AMVAC and Nissan in 2012.
Besides acquired and in-licensed brands, INST over the years created its own set of
successful brands—primarily by reverse engineering off-patent products.
With the help of brand acquisitions, in-licensing arrangements and own product
development, INST has developed a strong product portfolio of branded formulations,
which contributes 77% to total revenues.
Successfully built a strong brand portfolio via acquisitions
To improve scale and margins, INST (originally a bulk formulations player) made
aggressive inroads into the branded formulations business via acquisitions of off-
the-shelf brands and converting them into successful products. In 2003, it made its
first brand acquisition by acquiring 21 leading brands of Mantari Industries (a group
company of Ranbaxy). The acquisition was successful and the brands saw a
significant rise in revenues within two years. It expanded its brand portfolio by
acquiring the ‘Monosil’ brand from Nocil (a group company of Mafatlal) in 2011.
Complemented brand additions through in-licensing arrangements
INST completed its acquisition strategy with in-licensing strategy and in 2006
acquired the exclusive rights from American Vanguard Corporation (AMVAC), USA to
sell the ‘Thimet’ brand in India, which is today INST’s largest brand—(INR774m in
revenues). This was followed by the launch of Nuvan, Hakama and Pulsor in
collaboration with AMVAC and Nissan Chemicals in 2012. With its strong track
record and distribution in the branded formulations business, INST has been a
preferred partner for JVs. The terms of the license usually involve exclusive rights for
the product along with three-year revenue targets; achievement of targets results in
automatic renewal.
Developed new products through reverse engineering off-patent products
Apart from acquired and in-licensed brands, INST over the years created its own
brands such as Hijack, Selector, Strike, Flite 71, Victor, Xplode, Lethal, Nayak, Sharp,
Indan 4g, Super fighter, Aflatoon, Bravo, Titan, Metacil, Milstim, Mycoraja, Prime
gold, and Olympic. It primarily relied on reverse engineering off-patent products to
create the products behind these brands. With the help of brand acquisitions, in-
licensing arrangements with global players like AMVAC and Nissan, and own product
development, INST has developed a strong product portfolio of branded
formulations (contributes 77% to total revenues).
Exhibit 10: Key brands in each product category
Category
Insecticides
Herbicides
Fungicides
Plant growth nutrients
Brands
Thimet, Nuvan, Victor, Monocil, Xplode, Lethal, Nayak, Sharp, Indan 4g,
Super fighter, Aflatoon, Bravo, Titan, Metacil
Hakama, Hijack, Selector, Strike, Flite 71
Pulsor, Force 11, Care, Himil, Prism
Milstim, Mycoraja, Prime gold, Olympic
Source: Company, MOSL
15 June 2015
7

Insecticides India
Scaling up of existing brands and robust new product
pipeline to drive growth and market share gain
Revenue contribution from Top 20 brands to increase from 68.6% to 78.7%
We believe existing in-licensed brands ‘Hakama’ and ‘Pulsar’, which have completed
their formative period (normally lasts three years and involves distributing free
samples to farmers), will now enter growth phase and witness margin expansion.
We believe management’s strategy of focusing on top 20 brands will drive better focus
on best-selling products and be margin accretive (as the top 20 brands enjoy 500bp
higher margins than other brands).
Portfolio consolidation strategy has trimmed the brands portfolio over the last three
years (from 120 to 99), thus ensuring higher revenue share from the top 20 brands
(from 50.8% to 68.6% over FY12-15). We expect further reduction (to 75), taking
revenues proportion from the top 20 brands to ~78.7% in FY17.
INST currently has five new in-licensing products in the pipeline. It has also developed
12 new products (through reverse engineering), which provide strong growth visibility.
Scaling up of existing in-licensed brands ‘Hakama’ and ‘Pulsar’ on cards
INST entered into an in-licensing agreement with the Nissan Group in 2012 for
‘Hakama’ (used for soybean, paddy) and ‘Pulsar’ (used for Potato) brands. These
brands are still in the formative years in India, with revenues of INR281m (Hakama)
and INR276m (Pulsar). Our interaction with the management suggests that in the
formative period (which normally lasts 3 years), the company aggressively markets
the products (usually in the form of free samples to farmers) to showcase the
superiority of the products. Hence, after the formative period is over, the brand
witnesses strong revenue growth and margin expansion as free samples are no
longer distributed and farmers demand the products because of their superiority.
With both these brands now entering the fourth year of operations, we expect
substantial scale up in revenues and significant margin expansion in these brands
from FY16 onwards.
Exhibit 11: Navratna products form 53% of branded sales
Pluto /
Flite, 1%
Xpload, 2%
Pulsor, 4%
Hakama,
4%
Hijack, 4%
Nuvan, 8%
Victor, 5%
Monocil,
7%
Lethal, 7%
Source: Company, MOSL
Exhibit 12: Super 11 products contribute 15% to branded sales
Phentom,
Avon Plus / 1%
Avone, 1%
Sargent, 1%
Selector /
Select, 1%
Super Star,
1%
Metro,
0%
Indan, 3%
Streptomil,
0%
Logo /
Gama, 3%
Thimet,
11%
Arrow, 1%
Sharp, 2%
Source: Company, MOSL
15 June 2015
8

Insecticides India
Focus on Navratnas and Super 11
Navratnas (the top 9 brands) and Super 11 (the next top 11 brands) contribute 53%
and 15%, respectively, to revenues of the total branded formulation sales. To better
focus on larger brands, INST has been phasing out smaller brands and has reduced
its portfolio by 21 over the last three years; it currently has a portfolio of 99 brands
under branded formulations. With this, the revenue share of the top 20 brands
(Navratna + Super 11) has improved from 50.8% to 68.6% over FY12-15. The
management plans to reduce the number of brands to 75 over the next 2 years, thus
improving the revenue contribution from the top 20 brands to ~78.7%. We believe
this strategy bodes well, as it gives the necessary focus on key brands and will be
incrementally positive from a margin perspective (product margins for the top 20
brands are 500bp higher than other brands—Navratna products command 11-12%
margins while Super 11 products command 17-18% margins as against corporate
margins of 11.5%).
Exhibit 13: Portfolio consolidation is a conscious strategy under progress
Navratna
48.0
56.3
11.6
60.0
12.0
Super 11
53.3
68.6
15.3
Total
55.9
73.9
18.1
21.0
57.7
78.7
38.1
50.8
12.7
44.7
FY12
FY13
FY14
FY15
FY16E
FY17E
Source: Company, MOSL
Exhibit 14: Top 10 products contribute 53% to revenues (27% from in-licensing)
Product name Category
Thimet
Nuvan
Lethal
Monocil
Victor
Hijack
Hakama
Pulsor
Insecticide
Insecticide
Insecticide
Insecticide
Insecticide
Herbicide
Herbicide
Fungicide
Technical Name
Phorate 10% CG
Dichlorovos 76% EC
Chlorpyriphos 20%EC
Launch
FY07
FY13
FY06
Revenue
Type
sh
10.70% Generic- Tie up with AMVAC
8.30%
7.10%
6.60%
5.20%
4.40%
3.90%
3.80%
2.10%
Particulars
Monocrotophos 36% SL FY12
Imidacloprid 17.6 % SL
Glyphosate 41% SL
Quizalofop Etyl 5% EC
Thiafluzamide 24% SC
Emamectin Benzonate
5% SG
FY06
FY10
FY13
FY13
FY05
Protects paddy and other crops against
stem borers
Specialty- Tie up with
Protects paddy and wheat against brown
AMVAC
planthoppers and caterpillars
Protects from stem borer in paddy and
Generic- Inhouse
white grub in sugarcane
Protects cotton against bollworms and
Generic- Inhouse
sucking pests
Protects cotton and other crops against
Generic- Inhouse
sucking pests
To remove primarily all weeds in non-
Generic- Inhouse
crop areas
To control grassy weeds in soybean,
Specialty- Tie up with Nissan
cotton, black and green gram
Specialty- Tie up with Nissan For control of sheath blight in paddy
Generic- Inhouse
Protects pulses against bollworms
Source: Company, MOSL
Pluto/ Xpload Insecticide
15 June 2015
9

Insecticides India
Exhibit 15: Key competitors of each product
Product Name
Thimet
Nuvan
Lethal
Monocil
Victor
Hijack
Hakama
Pulsor
Indan
Xplode
Sharp
Arrow
Super Star
Sargent
Flite
Phentom
Metro
Revenue share
11%
8%
7%
7%
5%
4%
4%
4%
3%
2%
2%
1%
1%
1%
1%
1%
0%
Competitor’s Products
Umet (UPL), Phorotox (PI Industries)
Doom (UPL),
Darsban (DOW), Classic (Cheminova), Chloroguard (Gharda)
Monostar (Swal), Lufos (Crystal), Phoskill (UPL)
Confidor (Bayer), Tatamida (Tata), Camida (Caminova)
Round Up (Monsanto), Glycel (Excel), Glyfos (Cheminova)
Targa Super (Dhanuka), Quinella (Cheminova), Impul (Godrej), Kodama (Chambal Fert.)
Exclusive Molecule
Padan( Corromandal), Kaldan(Dhanuka),
Missile (Crystal), proclaim (Syngenta), Emnon (Maktesham), (Cheminova)
Manik (Rallis), Rekord (Dupont), Bismark (sudarshan), Tackil (biostat), Rapid (Crystal), Polar (Gharda)
Ektara (Syngenta)
Tolstar(FMC), Marker (Dhanuka), Wanted(Gharda), Disect (UPL)
Regent SC (Bayer)
Mera 71 (Excel), Dakar (Cheminova)
Applaud (Rallis), Tribune (Crystal)
Metador (Syngenta), Dabang(Safex)
Source: Company, MOSL
Strong new product pipeline lends good growth visibility
INST currently has five in-licensed products in the pipeline and expects them to
come on stream over the next 1-2 years, which will provide further growth
momentum. INST has developed 12 new products (through reverse engineering),
some of which are already in the pipeline for new registration. One of these
products is technical of PI’s blockbuster product Nominee Gold, which is expected to
be a strong growth and profitability driver for INST. The management expects to
launch this product during FY17, which can witness significant scale-up over
subsequent 3-5 years. Going forward, the management is targeting to launch
products with broad-spectrum end-use (multi-crop/multi-pests) which will have a
larger addressable market than narrow-spectrum products.
R&D center to help develop products in USD6b off-patent opportunity
INST has developed an R&D centre at Chopanki (Rajasthan) for developing processes
for new environmental-friendly formulations; the center is accredited with NABL
(National Accreditation Board for Testing and Calibration Laboratories) and
recognized by DSIR (Department of Scientific and Industrial Research). Its team
includes 14 scientists, six engineers and five technicians. New products under
agrochemicals have to be approved by Central Insecticides Board (CIB), which
usually takes 3-5 years. Fresh product registration has to be filed under section 9:3
while registration for reverse engineered products has to be filed under section 9:4.
The total viable opportunity through patent expiry is estimated at over USD6b by
2020, which opens up a large addressable market for generic players going forward.
R&D JV with OAT Agrio (Japan) to drive launch of new patented products
INST has entered into a joint venture agreement with OAT Agrio (Japan) and has set
up a new R&D facility at Chopanki (Rajasthan). OAT Agrio Co. Ltd. (Japan) is engaged
in the manufacture and sale of agricultural chemicals and fertilizers in Japan with
USD108m in revenue (2014). OAT plans to provide the technological know-how
required in the invention of new agricultural molecules for domestic and
international markets besides managing intellectual property. The JV will enable
INST to launch new patented products in India and 14 other countries in Indian Sub-
continent, Middle East, East–African countries with exclusive distribution rights.
15 June 2015
10

Insecticides India
Ramp-up of technicals to give fillip to growth
Technicals contribution to revenues to increase from 16% to 19%
INST’s technicals business has posted a 38% CAGR over FY12-15, thus increasing
revenue contribution from 11% in FY12 to 16% in FY15. INST manufactures
off-patented technical products, of which ~50-60% are consumed in
-house for
manufacturing formulations and the remaining are sold in the open market.
With just 24% utilization at the Chopanki technical unit and 51% at the Dahej technical
unit, we believe INST will be able to maintain a 40% CAGR in technicals over FY15-17;
this will take contribution from technicals to 19% of total revenues.
Similarly, with minimal contribution of exports to INST’s revenue (~5%), and new
initiatives to tap export markets (INST pursuing new registrations in the Middle East
and Southeast Asia), we believe exports can be a significant growth driver.
With large manufacturing and R&D capacities in place, along with active engagements
with Japanese OEMs, we believe INST is well placed to participate in CRAMS business.
Ramp-up of technicals on cards
INST’s technicals business has posted a 38% CAGR over FY12-15, thus increasing
revenue contribution from 11% in FY12 to 16% in FY15. INST manufactures
off-patented technical products, of which ~50-60% are consumed in-house for
manufacturing formulations and the remaining are sold in the open market to B2B
formulators such as Dhanuka, PI Industries and Crystal. INST started manufacturing
technicals in FY08 from its Chopanki unit. A new unit was set up at Dahej in FY13,
which took the total capacity to 13,800MT. INST currently has more than 18
technical grade chemicals (such as glyphosate, imidacloprid, acetamiprid, and
dichlorovos) under manufacturing. With just 24% utilization at the Chopanki
technical unit and 51% at Dahej unit, we believe INST will be able to maintain 40%
CAGR in technicals over FY15-17; this will take the revenue contribution from
technicals to 19% of total revenues.
Increasing geographical penetration through foray into export markets
Though exports constitute ~50% of the Indian crop protection industry, their
contribution to INST’s revenue is minimal at ~5%. The management is pursuing
registrations in the Middle East and Southeast Asia, especially in countries such as
Zambia, Uganda, Bangladesh, Vietnam, Oman, Muscat, Saudi Arabia, Ghana, and
Singapore to tap into export markets for its products. We believe with registrations
getting approved, and manufacturing facilities in place, exports can witness
meaningful scale up over the next two to three years.
CRAMs and contract manufacturing is a medium-term opportunity
INST is all set to enter the prospective third-party manufacturing business. The
sector presents a huge opportunity and INST has been preparing for it through its
R&D capacity and focus on technology. The opportunity is attractive with increasing
presence of MNCs in India (which have the technical know-how and capability to
develop new molecules) and cost-effective manufacturing abilities. With active
engagement with several Japanese OEMs, we believe INST is well placed to
participate in CRAMS business from a medium-term perspective.
15 June 2015
11

Insecticides India
Aggressive capex done; ramp-up on cards
Revenues can double without resort to further capex
Having commissioned INR2.5b capex over FY11-15, INST can double revenues from
existing capacities (from INR9b to INR18b) without any major incremental capex.
With capacities in place, we believe ramp-up of revenues from existing branded
products, launch of new molecules, potential scaling up of technicals business and just
65% capacity utilization currently, INST can post 18% revenue CAGR over FY15-17.
Aggressive capex done; FY16-18 to witness ramp-up of utilization
INST forayed into technicals business to reduce dependence on imported raw
materials, capitalize on earning margins in technicals value chain as well, and for
backward integration of its formulations business. The beginning was modest
(capacity of 3,800 MTPA in Rajasthan); this small capacity enabled INST to gain
expertise in manufacturing technicals, which gave it the confidence to expand
further in the technicals business.
INST commissioned INR2.5b capex (which will deliver an asset turnover of ~4x) over
FY11-15, adding 10,000 MTPA technical capacity and 14,500 MTPA formulations
capacity at Dahej, adding 20,000 MTPA formulations capacity at Chopanki
(Rajasthan) in FY15 and adding 2600 MTPA formulations unit at Udhampur (Jammu
and Kashmir). The company faced teething problems with the Dahej technical
facility, which impacted margins in FY14. However, INST overcame those problems
and ensured higher utilization (51% in FY15) at the facility.
INST is currently utilizing capacities at 65%, which will suffice to cater growth till
FY18/19 thus entailing minimal capex. The management believes with the current
product mix and price levels, it can generate revenues of INR18b from the current
capacities (as against INR9.2b in FY15). Given the measures to ramp up revenues on
existing branded products, launch of new molecules, scaling up of technicals
business, and just 65% capacity utilization currently, we believe INST can post 18%
revenue CAGR, 36% PAT CAGR over FY15-17 along with strong FCF generation
(INR1.4b over FY15-17) and significant improvement in return ratios (RoCE and RoE
to improve from 17.8% and 20.3% to 24.9% and 24.7%, respectively, over FY15-17).
Exhibit 16: Gross block expanded by 7x over FY11-15
Gross block (INR m)
2,756
1,896
1,530
584
3,006
3,256
365
FY11
FY12
FY13
FY14
FY15
FY16E
FY17E
Source: Company, MOSL
15 June 2015
12

Insecticides India
Earnings to post 36% CAGR over FY15-17
Margins to improve 200 bps
Higher utilization and strong operating leverage to drive PAT growth
We expect PAT to post 36% CAGR over FY15-17, led by higher capacity utilization
and margin expansion due to higher contribution from the top 20 products.
Exhibit 17: Revenues to post 18% CAGR over FY15-17
Revenues (INR m)
11,529
8,641
5,218
6,167
9,642
10.8%
11.2%
9.5%
11.5%
13,520
Exhibit 18: EBITDA to post 30% CAGR over FY15-17
EBITDA (INR m)
Margins (%)
12.5%
13.5%
564
FY12
FY13
FY14
FY15
FY16E
FY17E
FY12
693
FY13
818
FY14
1,111
FY15
1,439
FY16E
1,822
FY17E
Source: Company, MOSL
Source: Company, MOSL
Exhibit 19: PAT to post 36% CAGR over FY15-17
PAT (INR m)
752
549
330
353
399
1,016
Exhibit 20: Debt/Equity to improve to 0.5x by FY17
Debt Equity (x)
1.0
0.8
1.0
1.0
0.7
0.5
FY12
FY13
FY14
FY15
FY16E
FY17E
FY12
FY13
FY14
FY15
FY16E
FY17E
Source: Company, MOSL
Source: Company, MOSL
Exhibit 21: RoCE to improve to 24.9% by FY17
RoCE (%)
20.3
16.7
16.3
20.8
24.9
Exhibit 22: Free cash generation on cards
Free cash flow (INR m)
859
588
17.8
(82)
(480)
(910)
FY12
FY13
FY14
FY15
FY16E
FY17E
FY12
FY13
FY14
(33)
FY15
FY16E
FY17E
Source: Company, MOSL
Source: Company, MOSL
15 June 2015
13

Insecticides India
Valuation and view
Initiate with Buy
Capacity utilization ramp-up to drive FCF generation and return ratios
Given the measures to ramp up revenues on existing branded products, launch of
new molecules, scaling up of technicals business, and just 65% capacity utilization
currently, we believe INST can post 18% revenue CAGR, 36% PAT CAGR over FY15-17
along with strong FCF generation (INR1.4b over FY15-17) and significant
improvement in return ratios (RoCE and RoE to improve from 17.8% and 20.3% to
24.9% and 24.7%, respectively, over FY15-17.
With significant improvement in metrics, we believe valuations at 12.9x FY16 and
9.5x FY17 are attractive as compared with peer group average of 26x FY16 and 21x
FY17, warranting a re-rating. We initiate coverage with a ‘Buy’ rating with a PT of
INR800 (15x FY17).
Exhibit 23: Price to Earnings (one year forward)
20
15
11.7
10
5
0
12.9
1.0
0.0
P/E (x)
5 Yrs Avg(x)
Exhibit 24: Price to book (one year forward)
3.0
2.0
1.3
1.7
P/B (x)
5 Yrs Avg(x)
Source: Company, MOSL
Source: Company, MOSL
Exhibit 25: Peer comparison
Company Name
CMP (INR)
Market
Cap (INR b)
FY15
Insecticides India Ltd
Bayer CropScience Ltd/India
PI Industries Ltd
Rallis India Ltd
Dhanuka Agritech Ltd
Average
509
3,718
609
226
593
10
136
83
44
30
17.6
35.6
33.8
27.9
27.9
31.3
PE (x)
FY16E
12.7
29.6
27.3
22.5
23.9
25.8
FY17E
9.4
24.8
21.1
18.4
19.7
21.0
FY15
20.3
20.3
30.9
20.5
28.5
25.1
ROE (%)
FY16E
23.3
19.6
29.1
22.1
27.2
24.5
FY17E
25.2
20.3
29.5
23.1
26.8
24.9
Source: Bloomberg, MOSL
15 June 2015
14

Insecticides India
Key risks
Uncertain monsoon:
Unfavorable monsoon is the biggest risk for the domestic
agrochemical sector. Delayed or deficient rainfall results in sales return and,
thus, negatively impacts growth. Similarly, unseasonal rainfall can damage
standing crops, resulting in income loss for farmers.
Lower prices of agricultural produce:
Decline in prices of agricultural
commodities or lower MSP (minimum support price) can reduce farm incomes
and, consequently, demand for agri-inputs. Unlike fertilizers, prices of
agrochemicals are not subsidized and farmers may choose to decrease their
purchase of agrochemicals to lower their production cost.
Delay in getting approvals for new products:
Registration of pesticides is a
time-consuming process in India. It can take 2-4 years to launch a new molecule.
Delay in getting approvals could lead to loss of potential profit opportunity in
that product.
Forex fluctuations:
Imported raw materials constitute 30% of the total raw
materials, thus exposing it to fluctuations in foreign exchange. The management
plans to increase exports, which will act as a natural hedge.
15 June 2015
15

Insecticides India
Management overview
Exhibit 26: Management structure
Source: Company, MOSL
Hari Chand Aggarwal, Chairman
INST is headed by Mr. Hari Chand Aggarwal, who is the chairman of the board. He
has over three decades of experience in the field of agrochemicals. He has held
prestigious positions in various industry bodies. He was the president of North
Indian Pesticides Manufacturing Association for five terms and was also the director
of Crop Care Federation of India.
Rajesh Aggarwal, Managing Director
Mr. Rajesh Aggarwal is a commerce graduate and possesses a diploma in Marketing
& Formulation of Pesticides. In 1993, he joined his family's business as marketing In
charge. Combining this work experience with state-of-the-art technologies, he took
the additional responsibility of production and allied fields. He is currently the
managing director of INST.
15 June 2015
16

Insecticides India
Industry overview
Strong growth potential for Indian agrochemical sector
India’s crop protection industry is estimated at USD4.3b, of which domestic industry
forms 52% (USD2.3b) and exports form the balance 48% (USD2b). According to
CRISIL, the industry is expected to post 12% CAGR over FY14-19 to reach USD7.5b.
Domestic/exports are expected to grow at 8% (to USD3.3b) and 16% (to USD4.2b).
Given the minimal pesticide penetration in India (0.75 kgs/Ha as against global
average of 10kgs/Ha), growth prospects for Indian industry are strong. Over 400
companies operate in the domestic market and can be broadly categorized under
three heads: a) MNCs—30% market share, b) Indian organized—50% market share,
and c) unorganized—20% market share.
Exhibit 27: India’s agro-chem market valued at USD4.3b
Exhibit 28: Pesticide consumption lowest in India
Pesticides consumption (Kgs/Ha)
Domestic
market,
52%
5
Exports,
48%
0.75
India
Source: Company, MOSL
UK
France Korea
USA
Japan
China Taiwan
5
12
7
7
13
17
Source: Company, MOSL
Exhibit 29: Indian organized sector dominates the domestic agro-chem market
Indian
Unorganized, 20%
Indian Organized,
50%
MNCs, 30%
Source: Company, MOSL
Key growth drivers
Growing food demand with limited land availability will lead to higher focus on
crop yields. Escalating labor costs are driving demand for herbicides (as against
manual weed cutting), thus ensuring higher agrochemicals. India’s pesticide
consumption (0.75 Kgs/Ha) is amongst the lowest gloablly.
Strong export opportunity: Low-cost manufacturing, availability of technically
skilled manpower, seasonal domestic demand, available capacity, better price
realization globally and strong presence in generic pesticide manufacturing.
Agrochemicals worth USD6.3b are expected to be taken off-patent list by 2020;
this presents a large opportunity for Indian companies to participate in global
generics business.
17
15 June 2015

Insecticides India
Financials and valuations
Standalone - Income Statement
Y/E March
Total Income from Operations
Change (%)
Total Expenditure
% of Sales
EBITDA
Margin (%)
Depreciation
EBIT
Int. and Finance Charges
Other Income
PBT bef. EO Exp.
PBT after EO Exp.
Current Tax
Deferred Tax
Tax Rate (%)
Reported PAT
Adjusted PAT
Change (%)
Margin (%)
FY12
5,218
15.9
4,654
89.2
564
10.8
24
540
111
1
429
429
91
9
23.1
330
330
2.5
6.3
FY13
6,167
18.2
5,474
88.8
693
11.2
58
635
174
2
463
463
38
72
23.8
353
353
7.0
5.7
FY14
8,641
40.1
7,823
90.5
818
9.5
67
751
269
5
486
486
56
31
17.9
399
399
13.0
4.6
FY15
9,642
11.6
8,531
88.5
1,111
11.5
142
969
332
4
642
642
93
0
14.5
549
549
37.4
5.7
FY16E
11,529
19.6
10,090
87.5
1,439
12.5
176
1,263
329
6
941
941
188
0
20.0
753
753
37.2
6.5
(INR Million)
FY17E
13,520
17.3
11,698
86.5
1,822
13.5
191
1,631
283
8
1,356
1,356
339
0
25.0
1,017
1,017
35.2
7.5
Standalone - Balance Sheet
Y/E March
Equity Share Capital
Total Reserves
Net Worth
Deferred Liabilities
Total Loans
Capital Employed
Gross Block
Less: Accum. Deprn.
Net Fixed Assets
Capital WIP
Total Investments
Curr. Assets, Loans&Adv.
Inventory
Account Receivables
Cash and Bank Balance
Loans and Advances
Curr. Liability & Prov.
Account Payables
Provisions
Net Current Assets
Appl. of Funds
FY12
127
1,695
1,822
29
1,586
3,436
584
71
513
920
0
3,771
2,024
892
178
677
1,767
1,495
272
2,004
3,436
FY13
127
1,995
2,122
102
2,113
4,337
1,530
127
1,404
449
0
4,469
2,253
1,165
47
1,004
1,984
1,734
250
2,485
4,337
FY14
127
2,339
2,466
133
2,580
5,178
1,896
191
1,706
537
111
5,560
3,117
1,279
90
1,075
2,736
2,571
165
2,825
5,178
FY15
127
2,799
2,926
156
2,985
6,067
2,756
332
2,424
0
111
6,673
3,914
1,668
66
1,026
3,141
2,879
262
3,532
6,067
FY16E
190
3,474
3,664
156
2,635
6,455
3,006
508
2,498
0
111
7,411
4,187
1,762
232
1,231
3,564
3,468
96
3,847
6,455
(INR Million)
FY17E
190
4,392
4,582
156
2,285
7,023
3,256
699
2,557
0
111
8,489
4,859
2,066
87
1,477
4,133
4,024
109
4,356
7,023
15 June 2015
18

Insecticides India
Financials and valuations
Ratios
Y/E March
Basic (INR)
EPS
Cash EPS
BV/Share
DPS
Payout (%)
Valuation (x)
P/E
Cash P/E
P/BV
EV/Sales
EV/EBITDA
Dividend Yield (%)
FCF per share
Return Ratios (%)
RoE
RoCE
Working Capital Ratios
Asset Turnover (x)
Inventory (Days)
Debtor (Days)
Creditor (Days)
Working Cap. Turnover (Days)
Leverage Ratio (x)
Current Ratio
Interest Cover Ratio
Debt/Equity
FY12
17.4
27.9
95.8
2.5
11.1
FY13
18.6
32.4
111.6
3.0
12.6
FY14
21.0
36.7
129.6
3.0
11.1
24.3
13.9
3.9
1.0
10.6
0.6
-6.5
17.4
16.3
1.7
131.6
51
175
116
2.0
3
1.0
FY15
28.8
54.4
153.8
2.5
6.7
17.7
9.4
2.2
0.9
8.2
0.5
-2.6
20.3
17.8
1.6
148.2
59
162
131
2.1
3
1.0
FY16E
39.6
48.8
192.6
3.5
10.3
12.9
10.4
2.6
0.7
6.0
0.7
45.1
22.8
20.8
1.8
132.6
52
164
114
2.1
4
0.7
FY17E
53.5
63.5
240.9
4.5
9.8
9.5
8.0
2.1
0.6
4.6
0.9
30.9
24.7
24.9
1.9
131.2
52
164
115
2.1
6
0.5
0.5
-71.8
19.6
20.3
1.5
141.6
59
173
128
2.1
5
0.9
0.6
-37.8
17.9
16.7
1.4
133.4
65
170
144
2.3
4
1.0
Standalone - Cash Flow Statement
Y/E March
OP/(Loss) before Tax
Depreciation
Interest & Finance Charges
Direct Taxes Paid
(Inc)/Dec in WC
CF from Operations
Others
CF from Operating incl EO
(inc)/dec in FA
Free Cash Flow
(Pur)/Sale of Investments
Others
CF from Investments
Issue of Shares
(Inc)/Dec in Debt
Interest Paid
Dividend Paid
CF from Fin. Activity
Inc/Dec of Cash
Opening Balance
Closing Balance
FY12
429
24
111
-87
-839
-362
3
-359
-551
-910
0
1
-550
0
1,198
-111
-32
1,049
140
37
178
FY13
464
58
117
-107
-534
-3
-11
-13
-467
-480
0
2
-465
0
0
-119
-32
347
-131
178
47
FY14
487
67
157
-84
-251
375
2
377
-459
-82
-111
2
-567
0
0
-159
-38
234
44
47
90
FY15
642
142
332
-93
-732
290
0
290
-323
-33
0
0
-323
0
405
-332
-37
8
-25
90
66
FY16E
941
176
329
-188
-148
1,109
0
1,109
-250
859
0
0
-250
63
-350
-329
-77
-693
166
66
232
(INR Million)
FY17E
1,356
191
283
-339
-653
838
0
838
-250
588
0
0
-250
0
-350
-283
-99
-732
-144
232
87
15 June 2015
19

Our reports on Agri Sector
Insecticides India
15 June 2015
20

Insecticides India
NOTES
15 June 2015
21

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Insecticides India
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INSECTICIDES INDIA
No
No
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Email : anosh.Koppikar@motilaloswal.com
Email : kadambari.balachandran@motilaloswal.com
Contact : (+65)68189232
Contact : (+65) 68189233 / 65249115
Office Address : 21 (Suite 31),16 Collyer Quay,Singapore 04931
For Singapore
Motilal Oswal Securities Ltd
15 June 2015
Motilal Oswal Tower, Level 9, Sayani Road, Prabhadevi, Mumbai 400 025
Phone: +91 22 3982 5500 E-mail: reports@motilaloswal.com
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