22 November 2019
Update | Sector: Retail
Trent
Buy
BSE SENSEX
40,359
S&P CNX
11,914
CMP: INR504
TP: INR605 (+20%)
Zudio – Bazooka in the closet!
Encouraging insights from store visit
Stock Info
Bloomberg
Equity Shares (m)
M.Cap.(INRb)/(USDb)
52-Week Range (INR)
1, 6, 12 Rel. Per (%)
12M Avg Val (INR M)
Free float (%)
TRENT IN
We visited two Zudio stores – TRENT’s recently started value fashion format – to explore
332
its offerings. Key insights highlighted below:
179.1 / 2.5
We came back enthused with Zudio’s value proposition – it targets the youth with
568 / 313
stylish interiors, good fashionable/fast churning product inventory, sharp pricing and
-7/33/41
high focus on throughputs – which we believe would help in garnering healthy store
79
63.0
revenue and profitability.
Financials Snapshot (INR b)
to retain operations and garner very high ROCE given the latter’s limited investment
Y/E Mar
2019 2020E 2021E
in only inventory, which has nearly 10-12x turns. The franchisee on the other hand
Net Sales
26.3
34.4
44.1
spends on store capex and retains about 12-15% IRR.
EBITDA
2.3
5.5
7.5
PAT
1.0
1.5
2.7
The FOCO model should allow Zudio to accelerate its pace of store addition. Of the
EPS (INR)
2.9
4.6
8.0
targeted 100 store adds in FY20, 60 stores are already in place.
Gr. (%)
11.6
56.9
74.1
While TRENT is richly valued, we believe that Zudio’s high growth and profitability
BV/Sh (INR)
49.5
82.7
90.7
potential can help sustain these valuations. Maintain Buy with TP of INR605/share.
RoE (%)
6.0
6.9
9.2
RoCE (%)
6.4
8.8
8.4
Trendy products with sharp pricing
P/E (x)
149.0 110.2
63.3
The Zudio store and products have a trendy look and feel, offer only casual wear
P/BV (x)
8.8
6.1
5.6
Shareholding pattern (%)
As On
Sep-19 Jun-19 Sep-18
Promoter
37.0
32.6
32.6
DII
15.9
17.1
15.1
FII
21.0
22.1
23.7
Others
26.1
28.1
28.6
FII Includes depository receipts
Stock Performance (1-year)
Trent
570
490
410
330
250
Sensex - Rebased
Zudio’s capex light FOCO (franchisee owned company operated) model allows TRENT
(no formals) and is targeted at young value-seeking consumers. Despite operating
on the outskirts of the city, the store sells a high proportion of stylish western
wear. Yet the pricing is attractive (average price ~INR300-400) with ~65% products
priced below INR499 and no product priced over INR999. While this has been
partly achieved by offering lower cost polyester-blended fabric with cotton/viscose
(clearly below Westside’s product quality), it is by no means sub-standard. The
lower pricing has also been possible due to (a) passing-on of low gross margin
benefits (~30% v/s Westside’s 55%), and (b) no marketing costs (in line with
Westside).
High throughput (revenue/sqft) and quick inventory churn
Given the low gross margins, Zudio’s success lies in its strong turnover –
revenue/sqft of ~12-15k/sqft (v/s industry average of INR8-10k/sqft). This is
derived through a combination of strong footfalls and healthy conversion, which is
~2x v/s other retail outlets in the apparel/value fashion category that we have
visited earlier. Zudio’s high fashion appeal and sharp pricing has led to an
encouraging store operating metrics. Also, the store’s inventory churn is less than
one month (corroborating with the CEO’s remarks in the AGM) with weekly ~15%
product refresh, thus, products are changed every two months.
Aliasgar Shakir – Research Analyst
(Aliasgar.Shakir@motilaloswal.com); +91 22 6129 1565
Suhel Shaikh – Research Analyst
(Suhel.Ahmad@MotilalOswal.com); +91 22 5036 2611
Investors are advised to refer through important disclosures made at the last page of the Research Report.
Motilal Oswal research is available on www.motilaloswal.com/Institutional-Equities, Bloomberg, Thomson Reuters, Factset and S&P Capital.