Objection Handling

CHALLENGES OF COMPLIANCE & HIGH LEVEL OF RISK IN BROKING

MOFSL SOLUTION

• Robust Risk Management processes at our end will keep your efforts on risk management to minimum (e.g. Risk Lab Software)
• Global MTM square-off for Traders to avoid debits
• Customized Leverage & Margin Trading facilities for HNI Clients
• Dedicated Compliance & Legal Desk to handle customer complaints and grievances

FEEL CUT OFF FROM THE HEAD OFFICE WITH LIMITED ACCESS TO SENIOR MANAGEMENT

MOFSL SOLUTION

• MOFSL is well-known for its easy accessibility to the Top & Senior Management
• Mandatory Induction Program at Head Office for understanding the Products & Processes as well as meeting with Senior Management right up to the level of Chairman
• Experienced Senior Management regularly spend time with Business Partners such as UDAAN
• Participation of senior management in co-branded seminars
• Strong Mentorship program for Business Partners to learn from MOFSL on the way they are growing the business.
• Best Practices of other Business Partners is regularly shared with all (Such as Learn from expert)

BROKING IS A PLAIN VANILLA BUSINESS SERVICE. HOW CAN MY CLIENTS BENEFIT BY JOINING MOFSL?

MOFSL SOLUTION ​​​​​​​

• Access to acclaimed and award winning Research & Advice
• Advisory Products & Solutions are customized as per client’s profile and needs
• Products available for Investors as well as Traders (eg. Mid-cap Portfolio/Option Advance, IAP)
• Quantitative Strategies or Algo-based Trading solutions are available for clients (eg. Portfolio Optimiser/Option Decoder / Tradeon /TGS)
• Portfolio Restructuring Tool available for you to monitor and re-align client’s portfolio as per present market conditions in real time

ACQUIRING NEW CUSTOMERS IS CHALLENGING & EXPENSIVE

MOFSL SOLUTION ​​​​​​​

• Dedicated client gathering & seminars at local level to attract & convert leads
• Lead generation & client conversion strategies from Head Office is passed on to Business Partners
• Dedicated desk to assist in end-to-end client acquisition
• Dedicated product specialists to conduct seminars and One-on-One meetings with HNI Prospects
• Staff training for Customer Acquisition
• Brand Pull
• Best Business practices from successful Business Partners are shared with all
• Access to unique Client Relationship Management (Dristhi) software to track & manage leads and sales team performance
• 100% Digital & paperless client Onboarding process.

EXECUTION IS TABLESTAKES. HOW DO I ADD VALUE TO EARN BROKERAGE?

• Disseminate award winning Research & customized Advice.
• Advisory available on call, on terminal, on web, on app, on smart watch and other software
• Dedicated Advisor for growing your business and guiding your clients
• Regular conference calls & meetings with Fundamental, Technical experts & Product Specialists to understand market outlook
• Robo Advisory tools like Portfolio Optimizer, Option Decoder, TradeGuide Signal etc., which creates unique cutting edge advisory for clients
• Centralised advisory & dealing support desk for Franchise end clients.

TECHNOLOGY IS EVER- CHANGING. HOW DO I KEEP UP?

• Cutting edge technology enabled platform, products & services like Orion-Lite Trading Platform
• Super-fast Mobile Trading App
• India’s first Smart watch to track markets and portfolios
• 15 minute 100% paperless Account Opening facility
• Unique App for Business Partners to manage their business efficiently and effectively
• Robo advisory tools like Portfolio Optimizer, Portfolio Restructuring, TradeGuide Signal, Options Strategy, Options Brains.
• Continuous auto refreshment of technology platforms to keep it scalable and upto date

TOO MUCH COMPETITION AND TOO FEW CLIENTS IN BROKING INDUSTRY

• With 35 years of Capital Market experience, MOFSL has grown from being a sub-broker to a leading financial services company in the country in this market
• MOFSL brand perceived as a premium service attracting premium clients
• MOFSL clients value our differentiated service & stick to us for a very long time
• Awarded the ‘Best Performing Equity Broker - National’ at CNBC TV18 Financial Advisor Awards for 4 years in a row
• 98% of our outlets are run by our Business Partners
• MOFSL will continue to invest in its Broking business and Brand.

SHIFTING EXISTING CUSTOMER TO A NEW BROKER IS DIFFICULT

• Seamless transfer of business with robust systems & processes in time bound manner
• Dedicated on-boarding team at Region & Head office to ensure smooth transfer
• MOFSL Team engages with clients to give them personal comfort
• Value added products & services to partners and the clients give a lot of confidence.
• Zero cost of shifting from existing Broker to MOFSL

LACK OF QUALITY & SKILLED MAN POWER RESTRICTS BUSINESS GROWTH

• Continuous training programs for Business Partners and their staff
• Recruitment support from MOFSL Head-Office to recruit best high quality personnel
• Guidance of best HR practices of MOFSL
• Access to quality software & processes which improves productivity of the team
• Leadership & Management consultancy from Senior Management of MOFSL to groom & nurture the team.

INCOME FROM BROKING IS VOLATILE & MARKET DEPENDENT

• Well diversified product suite to reduce dependency on Markets
• Multiple asset classes like Equities, Derivatives, Commodities, Currencies, Fixed Deposits, NCDs etc
• Long-term Investment Products like PMS, Mutual Fund, AIF.
• Alternate Investment Products like Real Estate Funds, Private Equity & Structured Products
• Potential to earn Distribution Up-front fees and Trail fees for the complete life cycle of the customer
• Additional referral Income streams from TradeGuide Signal (TGS) / Intelligent Advisory Products (Advisory based)
• Vision & Training from MOFSL to increase wallet share from the customer.